How broadcasters use Arc XP to create efficient content workflows

With a world unlike other media organizations, broadcasters are faced with a unique set of digital challenges.

Their content starts with a lot of backend processes used to create broadcast content and a daily program schedule. Downstream, digital teams are taking that broadcast content and using it to power their websites and the channels adjacent to their sites - RSS feeds, social channels, and so on. For many broadcasters, the processes and workflows taking them from backend video production to the website frontend experience has become difficult to manage, let alone scale.

At this year’s NAB Show, Arc XP’s vice president of product, Mike Holland, and vice president of technology, Joe Croney, spoke to attendees in the Innovation Theater discussing how Arc XP helps broadcast networks optimize their workflows to deliver a performant website experience and engaging digital experiences.

Watch the full session below. Click here for the session transcript.