Content Planning with WebSked
Simple, time-saving features for organizing and scheduling your content operations
One of the keys to faster, more consistent content delivery is effective content planning.
But many organizations still use disparate systems for creating and storing their content at different stages of production and use different channels for collaboration and communication. This scattered approach undermines planning efforts, leads to confusion, and ultimately requires more effort than necessary in running content operations.
Without a centralized approach, you’re likely to spend more time hunting things down than you do planning ahead.
Fully integrated into the Arc XP Content CMS, WebSked’s suite of tools delivers increased visibility, efficiency, and content operations coordination across all assets, from stories to visuals, both images and videos. With WebSked’s planning tools, you can see all the content flowing through their publication pipeline at any given time, enabling you to create schedules, foresee gaps or issues, and make adjustments on the fly.
Analyzing content production with WebSked
When first entering the WebSked tool, you are met with the main dashboard, providing a centralized view of your organization’s key content development statistics, saved searches, notifications, tasks, and plans.
The key stats section highlights the number of published stories, the percentage of stories pitched, and of those accepted plus the median deadline miss. You can select ‘View stats’ for more detail with graphical representations of these statistics plus additional ones.
With these measures, it’s easy to see where your content operations are excelling – and where they’re missing the mark – so you can identify areas for improvement.
Organizing and scheduling content with WebSked
WebSked brings together all of your content within Arc XP Content plus any third-party wires together in one place and enables you to organize and efficiently manage all of your assets.
Use WebSked’s list view and multiple calendar views to zero in on specific content from across your asset library with customizable filters, such as sorting content by start and end date. Save custom search and filter settings to make it easier to surface particular views – by team, by author, workflow stage, distribution channel, and more – to stay on top of priorities.
With a full-picture view of your content across dates, use WebSked’s drag-and-drop functionality to quickly move planned content around to fill identified gaps and dynamically adapt your publishing strategies.
Pitching and placing content with WebSked
Arc XP enables content creators to pitch content (recommend it) to specific platforms and publications directly from the WebSked dashboard and from Composer. This capability empowers content creators to advocate for their work and for editors to more easily curate their distribution channels by collecting the best content from across content teams.
There are three primary destinations for pitching and adding content within WebSked –platforms, publications, and collections:
- Platforms are destinations for content that are always looking for the best, featured content. This could be the homepage, a social media account, or different content verticals/sections within your site(s). Platforms can also power third-party platforms such as language translation and text-to-speech services.
- Publications are time-dependent destinations for content, such as daily newspapers or weekly email newsletters. Content creators pitch their content to specific editions that are published at regular dates and times.
- Collections are feeds that can be used as a source of content for PageBuilder Editor and for external systems, like a mobile app. Once content is added to a collection it can be ordered, adjusted, and shared. You can configure a collection to be manually curated by your editors, automatically curated based on specific metadata, or a combination of both.
Organizing and scheduling content with WebSked
WebSked brings together all of your content within Arc XP Content plus any third-party wires together in one place and enables you to organize and efficiently manage all of your assets.
Use WebSked’s list view and multiple calendar views to zero in on specific content from across your asset library with customizable filters, such as sorting content by start and end date. Save custom search and filter settings to make it easier to surface particular views – by team, by author, workflow stage, distribution channel, and more – to stay on top of priorities.
With a full-picture view of your content across dates, use WebSked’s drag-and-drop functionality to quickly move planned content around to fill identified gaps and dynamically adapt your publishing strategies.
By providing a single location for all your content with tools that enable easier, more effective planning, WebSked helps improves your content operations to drive effectiveness and increase the value of the content your organization creates.
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