On-demand webinar: Retention Economics: Proven Methods for Maximizing Audience Retention

Retention Economics gives you the tools you need to reframe your approach to retention to focus on building long term value for your existing audiences and maximize customer lifetime value.

In this quick overview of the report, Jonny Kaldor will share proven strategies needed to increase audience lifetime value by focusing on nurturing relationships, not just acquiring new subscribers & reducing churn.

With examples and data from across the industry he will also cover the key principles of relationship management and how engagement objectives differ by audience cohort. All with a focus on boosting retention, recurring revenue, and audience value.